Union County Minority Business Makeover

Calling All Union County Minority-Owned Businesses!

The Union County Chamber and South Piedmont Community College’s Small Business Center are launching the Union County Minority Business Makeover Contest to provide a local small business with the opportunity to win a makeover. The winner will receive up to 50 hours of professional services from top consultants to help them transform and grow.


Professional Services ($8000 Value)

Chamber Membership ($550 Value)

Advertising and Promotion 




Service Providers

Daniel Boyce is a 15+ year marketing and business executive who has experience ranging from corporate marketing and sales at Oracle to helping a start-up digital marketing company with less than 50 employees grow to 1,500+ employees – ultimately resulting in the sale of the company for $342M. During this time, he was fortunate enough to lead a team of Marketing Specialists help over 25,000 small to medium businesses develop strategic marketing solutions, allowing them to grow over 216% per year on average. 

He is now a co-founder of a digital marketing company that provides custom marketing solutions and business consulting to small businesses. He has also been lucky enough to be at the forefront of many strategic marketing initiatives as a board member of the American Marketing Association’s Charlotte Chapter.

Deanna Baumgardner started Employers Advantage LLC in August of 2010 to provide small businesses with a viable option for Human Resources support that fits the specific needs of a small business and non-profits.  As a small business owner herself, she understands the impact that having the right resources and support can have on the company and the employees.

Prior to starting Employers Advantage LLC, Deanna’s Human Resources experience comes from being in Corporate Human Resource roles of progressive responsibility over the life of her career.  Deanna is a Human Resources business partner with a solid generalist background and extensive experience in creating and establishing the Human Resources function for an organization. She has proven successful in her field by providing solid Human Resources guidance and leadership in various industries, for both small and large organizations. Her industry experience includes, but not limited to, commercial & residential construction, real estate development, architecture & engineering, professional services, non-profit, start-ups, hospitality, as well as distribution & manufacturing.

Deanna graduated from Florida Gulf Coast University with a Bachelors degree in Human Resources Management and is a Certified Professional in Human Resources (PHR) as well as a Society for Human Resources Management Certified Professional (SHRM-CP). Since 2003, Deanna has been an active member of the Society for Human Resources Management (SHRM) and is currently an active member of the Lake Norman HR Chapter of SHRM.  She is also a member of Lake Norman Chamber of Commerce, the Lake Norman Executive Group and serves on the Human Resources Advisory Committee for the Mecklenburg County Board of County Commissioners as well as serve on the Board of Directors for Project Outpour and serves on the Parks & Recreation Commission for the Town of Huntersville. 

Groopwork is a technology, training, and consulting company focused on helping people work better together. Through technology, Groopwork provides IT support and custom application development of learning management systems, online communities/intranets, and online directories. During the pandemic, Groopwork shifted its focus to build a flagship learning management system (called GroopED) to help non-profits and small business owners continue their mission to support their clients virtually. Additionally, Groopwork provides business strategy, lean, and agile training and consulting for individuals, businesses, and institutions across the nation.

After just over two years in business, the company has worked with many notable names in Charlotte and surrounding areas. Groopwork has worked with the Women’s Business Center of Charlotte to provide both IT support and training to support their efforts of helping women-owned businesses start and grow. Groopwork’s support has helped City Startup Labs bring in and support new millennial entrepreneurs and support formerly incarcerated men in helping them start and grow their own business.  Groopwork has also worked with the 100 Black Men of Charlotte, whose mission is to increase educational opportunities for African American youth; develop programs to empower youth and succeed academically; provide role models for young black males, and strengthen community support and involvement for black youth, by providing them with free website maintenance. They worked with Hack & Hustle, an organization whose workforce development program increases economic mobility for underserved youth by placing scholars in technology training while providing them with mentorship, videography and photography services. The North Carolina Cancer Association worked with Groopwork to receive development services. As Groopwork expands its reach and builds innovative systems, they strive to support more organizations each year because without community and collaboration, Groopwork would not exist.

Sherese Duncan is President and CEO of Effició, Incorporated, a strategic development firm, and has served as an advocate of entrepreneurship for over two decades providing entrepreneurial education and training for entrepreneurs, professionals, and business owners around the world. Duncan’s expertise extends to research on entrepreneurial cognition and behavior, innovative marketing, economic intelligence, and power relationships; in addition to three other business ventures. Duncan received her Bachelors from Kansas State University, and her MBA from Keller Graduate School, and to further her contribution to intellectual rigor in entrepreneurship, Duncan is currently pursuing her PhD at the Luleå University of Technologyy in Luleå Sweden. Duncan has established herself as one of the leading and most comprehensive small business resources today that can ‘mobilize’ entrepreneurs to exceed their definition of success. As the visionary leader of Efficio, Inc., Duncan and her companies are all about execution and results. Simply put, her business approach works. 

Terrell Turner is the managing partner of an NYTimes recognized accounting firm and a 2021 40 Under 40 CPA that focuses on making accounting and finance less complicated for business owners and business leaders. He has spent 13+ years in various finance leadership roles with multiple Fortune 500 companies and also served as the finance leader for a private equity backed tech company. 

After years of helping large businesses grow and attracts millions of dollars year after year, Terrell decided to use all of his experience and insight to help small-medium sized businesses. Along with being a managing partner of his own firm, Terrell also leads an internationally trademarked media company called Business Talk Library. The media company creates and produces multiple podcasts, web-based business shows and on-demand training for entrepreneurs and business leaders.

Outside of being a founder and business owner of multiple businesses, Terrell also serves as a member of the board of directors for the Lander University Foundation as well as the Jeffrey and Harriet Lampkin Foundation. In all that he does Terrell’s goal is to take what he knows from accounting, finance, business strategy and content creation to make business and organizational leadership a little less complicated

The prize package for this contest was made possible through partnerships with Spectrum Reach and Tri-W News.  Thank you for your support of this contest, and of minority-owned businesses in Union County.